AI Insights · Timothy · January 2025
Top 5 Social Apps Performance in South Africa Q4 2024
Explore the performance trends of the top 5 social apps in South Africa during Q4 2024, with insights on downloads, revenue, and active users from Sensor Tower.
During the fourth quarter of 2024, the top social apps in South Africa experienced varied performance trends on a unified platform, encompassing both iOS and Android data. This analysis is based on Sensor Tower's insights.
TikTok Lite - Save Data & Fast saw a notable increase in weekly revenue, peaking at approximately $144.7K in mid-December. Downloads fluctuated throughout the quarter, with a high of 412K in early December. Active users remained steady, reaching around 13.5M by the end of December.
Facebook Lite maintained consistent revenue, with a peak of $20K in late November. Downloads surged in early December, hitting 417K, while active users showed a stable increase, ending the quarter at over 14.5M.
Instagram experienced stable weekly revenue, averaging around $13K. Downloads reached a high of 165K in early December. Active users grew steadily, peaking at 8M by the end of the quarter.
Status Saver - Video Saver showed modest revenue, peaking at $23. Downloads were relatively consistent, with a slight increase to 35K at the end of December. Active users fluctuated but ended at approximately 1.1M.
Threads had no recorded revenue but achieved stable download numbers, peaking at 58K in mid-October. Active users increased consistently, reaching around 1.8M by the quarter's end.
For more detailed insights and data, visit Sensor Tower's platform.
